American College of Obstetricians and Gynecologists (ACOG)
Our Client's Challenge:
The American College of Obstetricians and Gynecologists (ACOG) provides routine care and 24-hour emergency service to help obstetricians and gynecologists communicate about crucial women's health issues and provide a host of other services. Hager Sharp is on call for ACOG, whether it's strategizing the release of controversial news or supporting high profile medical conferences.
The Difference:
Hager Sharp has helped ACOG call attention to the nation's professional liability crisis during their past two annual conference. Previous efforts including developing a media strategy for an incoming ACOG president's call for ob-gyns to counsel women about emergency contraception and provide advance prescriptions during routine office visits. Our work generated extensive print coverage, to which Hager Sharp gave a big lift with a video news feed with sound bites and b-roll, and aggressive outreach from ACOG's annual clinical meeting in Chicago resulting in live interviews on CNN, Fox News Channel, NBC and ABC.
When ACOG decided to mark its 50th anniversary by asking Gallup to find out what women think of their ob-gyns, Hager Sharp planned strategy and conducted outreach to get a story rich in both news and feature angles into the media. The release generated stories in USA Today, ReutersHealth, and Knight Ridder.
When thousands of ob-gyns descended on Washington, DC from all over the world for the International Federation of Obstetricians and Gynecologists (FIGO) in September 2000, the Hager Sharp team generated advance coverage to focus the media on issues that transcend national boundaries - and at the FIGO media center provided on-site management services, set up interviews and organized briefings. Our work generated placements in The Washington Post, WebMD and on CNN.