EDUCATION

From the federal level to the local level, education is an important topic that draws much attention. There is broad agreement that our citizens must be educated to compete in the global community, but just how to do that is the subject of ongoing debate. Policymakers, educators, organizations and companies all have their particular brand of reform, innovation or point of view. For creating the most impact, clients turn to Hager Sharp. We put our clients' messages in front of the audience that matters most to them, whether that means teachers, administrators, parents or policymakers.
 

Current Education Clients Include:

National Assessment of Educational Progress (NAEP)

Since 2002, Hager Sharp has provided strategic communications planning, media relations support and a wide range of other communications services for the National Assessment of Educational Progress (NAEP), also known as "The Nation's Report Card." NAEP measures what American students know and can do in key subjects, such as reading, mathematics and science, and reports those findings to the public. Educators and policymakers at all levels use NAEP data to analyze student achievement and inform policy decisions. NAEP is a program of the U.S. Department of Education's National Center for Education Statistics.

We are involved in the report process from start to finish from writing, editing and designing to planning the release to providing a summary of news coverage. We have helped plan and execute the release of more than a dozen new studies, generating front page and network news coverage. We provide communications support to a national network of NAEP state coordinators, who have primary responsibility for releasing state-specific results.

Hager Sharp also supports NAEP outreach efforts to key audiences including parents, educators, policymakers and association professionals. We have designed and produced a variety of audience-specific educational materials, and we design and staff exhibits at more than a dozen conferences for education professionals each year.
 

National Assessment of Adult Literacy (NAAL)

The National Center for Education Statistics (NCES) hired Hager Sharp in 2005 to release the findings from the National Assessment of Adult Literacy (NAAL), the first report from the U.S. Department of Education in more than a decade on the English-language literacy levels of adults living in the United States. NAAL examined adults' ability to read and understand everyday items, such as prescription drug labels, subway maps, job applications and payroll forms. Hager Sharp coordinated a variety of media outreach activities, including a news conference in Washington, D.C. featuring top NCES officials. Prior to the event, we helped NCES develop messages we knew would resonate with media and the general public. We also worked closely with members of the media after the event as they were crafting their stories to ensure they were accurately reporting the data. As a result of our work, almost every major news organization in the country, including all top news wire services, every leading newspaper, and most TV and radio news outlets, covered the NAAL findings. Among the most significant examples of coverage were a front page story in USA Today and lengthy news reports on the ABC, NBC and PBS evening news broadcasts.
 

Past Education Campaigns and Projects That Have Made a Difference

Our work for the National Board for Professional Teaching Standards was centered on raising the visibility of the organization while emphasizing that education reform begins with quality teaching.

Keeping Americans committed to standards based education reform was one of the main goals of our work for the National Education Goals Panel.

Sometimes, our education work goes beyond the classroom. For the National Summit on Africa, Hager Sharp's main objective was to educate Americans that Africa matters.

Educating diverse and often skeptical communities about the value of receiving public benefits through electronic direct deposit was the main task of our financial literacy education campaign for the U.S. Department of the Treasury.

Managing the annual release of the KIDS COUNT Data Book for the Annie E. Casey Foundation, reaching policy makers with national and state-by-state data on high school drop-out rates and other indicators of child well-being, and generating thousands of high-profile news stories across the country.

go to the top ^

Education Client List

 

go to the top ^

In This Section

• Education
• Health
• Safety
• Full Client List