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Case Studies

Public Relations case studies for education, health and safety promotional campaigns.

Ad Council, UR the Spokesperson

How do you reach an audience with critical messages about their safety when they feel invincible? Develop a grasstoots campaign that is compelling, fun, edgy, empowering and interactive. That's exactly what Hager Sharp did for the Ad Council around the issue of youth reckless driving.

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American College of Obstetricians and Gynecologists (ACOG)

Hager Sharp was on call for the American College of Obstetricians and Gynecologists, plotting strategy and managing news events on issues from emergency contraception to a Gallup survey on what women think about their OBGYNs.

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Condition of Education (COE)

For four consecutive years, Hager Sharp has supported the Institute of Education Sciences' National Center for Education Statistics for the release of the Condition of Education (COE), a congressionally mandated report that provides an annual statistical portrait of education in the United States.

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Federal Emergency Management Agency's United States Fire Administration: Public Education/Awareness for Fire Prevention and Protection

Hager Sharp planned and implemented three national fire safety public education campaigns, including a full campaign targeted to Spanish speaking audiences for the United States Fire Administration.

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Kids Count

In managing the annual release of the KIDS COUNT Data Book for the Annie E. Casey Foundation, we have reached policy makers with national and state-by-state data on child well-being indicators, such as high school drop-out rates, and generated thousands of high-profile news stories across the country.

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National Assessment of Adult Literacy

Hager Sharp was selected by the National Center for Education Statistics (NCES) to provide public and media relations support for the National Assessment of Adult Literacy (NAAL) in 2005, and again in 2008 for its first-ever report on state and county level literacy.

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National Assessment of Educational Progress

National Assessment of Educational Progress (NAEP)

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National Board for Professional Teaching Standards

Hager Sharp created a coordinated, strategic communications plan to raise the visibility of the National Board for Professional Teaching Standards while emphasizing that quality teaching is a prerequisite for any education reform.

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National Cancer Institute

We delivered mass media assignments in rapid succession for the National Cancer Institute such as working directly with scientists on communicating complex new studies and enticing consumers to "sample the spectrum" of fruit and vegetable colors and eat "5 A Day."

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National Diabetes Education Program

In 1997 only 8 percent of Americans considered diabetes a serious disease. This was despite the fact that 73 million Americans - one in three adults - have diabetes or pre-diabetes.

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National Education Goals Panel

We developed media materials, provided communications support and organized and facilitated activities and programs for the National Education Goals Panel.

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National Heart, Lung, and Blood Institute

Hager Sharp developed and implemented a national awareness and education campaign for the National Heart, Lung, and Blood Institute of the National Institutes of Health on chronic obstructive pulmonary disease (COPD), a disease that was fourth-leading killer in the United States but virtually unknown among the general public.

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National Organizations for Youth Safety

Hager Sharp is no stranger to leading campaigns focused on the betterment of today's youth.

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National Summit on Africa

Working with the National Summit on Africa, Hager Sharp boosted Summit attendance, raised media awareness, generated national and international media coverage and positioned Africa-U.S. policy as a crucial policy and business issue.

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Office on Women's Health

National Women's Health Week (NWHW) is a household name thanks to earned coverage in media outlets such as SHAPE, Fitness, CNN, The Washington Post and The Boston Globe and collaborations with national groups such as iVillage Network and Estée Lauder.

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The Metropolitan Washington Council of Governments

In the wake of September 11, 2001, Hager Sharp provided communications support to the Metropolitan Washington Council of Governments (COG) for its work on regional emergency communication and coordination efforts.

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Trends in International Mathematics and Science Study

Hager Sharp has supported the release of major international educational assessments, including Trends in International Mathematics and Science Study (TIMSS) in 2008.

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United States Department of the Treasury

Hager Sharp developed and implemented a campaign to educate diverse and often skeptical communities about the value of receiving public benefits through electronic direct deposit, including specific outreach strategies to reach American Indians, Asian Americans, Pacific Islanders, people with disabilities and Veterans, for the U.S. Department of the Treasury.

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United States Fire Administration

Accordingly, one of the top priorities of the United States Fire Administration (USFA) is to communicate national public education efforts about fire prevention and safety, and to preserve the lives of firefighters and the citizens they protect.

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