Leadership
Education
News Archive
Kids Count
In managing the annual release of the KIDS COUNT Data Book for the Annie E. Casey Foundation, we have reached policy makers with national and state-by-state data on child well-being indicators, such as high school drop-out rates, and generated thousands of high-profile news stories across the country.
Our Client's Challenge:
Hager Sharp works in tandem with KIDS COUNT, a project of the Annie E. Casey Foundation, providing strategic communications planning and public relations support for the national and state-by-state effort to track the status of children in the United States. The centerpiece of our work with the Casey Foundation is orchestrating the nationwide media release of the annual KIDS COUNT Data Book, which uses the best available data to measure the educational, social, economic and physical well being of children.
The Difference:
For a recent release of the Data Book, we produced a video news feed that generated over 650 news stories in markets from coast to coast. We also cultivated news stories with The Associated Press and numerous AP bureaus, resulting in hundreds of individual papers running the KIDS COUNT story, like USA Today and leading regional newspapers such as the New York Post, Atlanta Journal-Constitution, Houston Chronicle, Arizona Republic, Minneapolis Star-Tribune, and San Francisco Chronicle.
We promoted audio sound bites to radio stations nationwide and set up dozens of one-on-one radio interviews with KIDS COUNT spokespersons on American Urban Radio Network, CBS Radio, USA Radio Network, and NPR's Tavis Smiley Show. In addition, Hager Sharp worked closely with Casey colleagues to set up a policy briefing on the new KIDS COUNT Data Book at the National Press Club in Washington, DC. We also provide communications planning and public relations support to the Casey Foundation throughout the year for the release of more focused reports.
