The Department of Homeland Security/United States Fire Administration

Accordingly, one of the top priorities of the United States Fire Administration (USFA) is to communicate national public education efforts about fire prevention and safety, and to preserve the lives of firefighters and the citizens they protect.

Hager Sharp has been working with the USFA for over 15 years. Here are two separate campaigns recently developed by Hager Sharp on behalf of USFA:

A Fire Safety Campaign for Babies and Toddlers targets parents and caregivers of children under the age of five, who are twice as likely as the rest of the U.S. population to die in a fire. Award-winning campaign materials (produced both in Spanish and English) include a poster, brochure, fact sheet, print ad, video and www.usfaparents.gov, a Flash-animated Web site (with HTML mirror) with links to download or order campaign materials.

Hager Sharp distributed these materials as part of its partnership building efforts to such organizations as the National SAFE KIDS Campaign, the American Academy of Pediatrics, ZERO TO THREE and NFPA. We also engaged the National Association of Hispanic Firefighters and the International Association of Black Professional Fire Fighters as partners for a multicultural campaign effort. Campaign materials have been translated to Korean, Chinese, Russian, Vietnamese and French.

Tribute to Heroes is a campaign developed following September 11, 2001 to honor firefighters and uses a "teachable moment" to motivate people to protect firefighters by taking steps to protect themselves and their families from home fires. It has been one of the most enduring campaigns, in terms of airplay.

Hager Sharp has generated and tracked well over one billion media impressions for USFA over the past five years. This level of penetration does not begin to count the USFA campaign messages delivered again and again, community by community, through our campaign partners – the Fire Service and national organizations. The broad scope of Hager Sharp's work for USFA includes strategic campaign planning, market research, message and materials development and dissemination, media relations and events and the development of partnership programs.

VIDEO

AUDIO

• “My Mom” Radio PSA in English
• Radio PSA :60 – “Butt Out”
• Radio PSA – “You’re Out”
• Radio PSA (Spanish) – “Call In”

PRINT