Materials Development

Research ⇒Insight ⇒Strategy ⇒Integrated Materials ⇒Communications that make a difference.

Developing materials that complement program components and effectively convey the client’s message is integral to every campaign. Research gives us insight into the minds and preferences of our target audience, allowing us to create customized pieces that will get their attention.

Message development follows closely, and often includes testing to ensure that our audience understands and appreciates the information.

While some materials may stand on their own, we specialize in creating materials that make links across platforms, providing our audience with a surround-sound 360 degree approach that helps them make smarter, safer, and healthier choices.

We bring years of expertise in developing customized materials for various multicultural audiences, and have worked to translate specific pieces into 15 languages.

Materials development services include, but are not limited to:

• Toolkits

• Fact sheets and how-to guides

• Brochures, articles, posters, calendars, magnets, journals

• Multimedia components including web and video

To successfully create targeted materials, we apply our firm’s strongest mix of talents. These include social marketing experts, former newspaper and broadcast journalists, communications directors from Capitol Hill and federal agencies, and designers who work creatively in print, on film, and digitally. Taken together, this diverse and thoughtful group creates materials that are clear, targeted, culturally appropriate, and compelling.

How can we help you make a difference?