Media Relations

Research ⇒Insight ⇒Strategy ⇒Media Outreach ⇒Communications that make a difference.

Whether your goal is to appear on a leading national nightly newscast, a national morning show, a key opinion leader blog, or get the attention of millions of women’s magazine and weekly news magazine readers, Hager Sharp has a rich history of developing strong campaigns that garner media results in the outlets most important to our clients.  

Through a combination of smart strategic thinking and program development, we create pitches and story angles that reporters, bloggers, and their audiences respond to.  Each Hager Sharp campaign is built to succeed.  

We identify key messages, identify and train effective spokespeople, follow key reporters and targeted outlets to discern where their interests match with those of our clients, reach out, and  track and monitor results.  

Whether our media efforts are aimed at major national education reporters or health reporters, editorial writers or bloggers, we make the connections that will give our clients a voice.

Hager Sharp effectively develops media strategies and tactics that meet our clients’ needs.  These tactics may include, but are not limited to:

• Media planning, reporter cultivation and outreach

• Media training for spokesperson

• Media materials development and distribution - news releases, advisories, fact sheets, infographs, talking points, op-eds, letters-to-the-editor, guest blog posts

• Translation of materials, when appropriate into multiple languages

• News conferences, webcasts and teleconferences

• Audio and video news releases

• Editorial board meetings

• Media tours

How can we help you make a difference?