Multicultural Media Relations

Media outreach to multicultural audiences takes a special expertise. One example: our working groups to develop public service announcements in 15 different Asian and Pacific Islander languages. We conduct focus groups with American Indians and Alaska Natives. We research African American and Hispanic/Latino ownership and operation of newspapers, magazines, radio, television and online media properties. We create messages that respect and reflect different cultures, understanding our differences to make a difference with communications.

• Media planning to reach special populations via multicultural media
• Media targeting and list building
• Message and materials development
• Translation of materials
• Materials distribution
• Media cultivation and placements, including Spanish language outreach