Public Awareness Campaigns

Research ⇒Insight ⇒Strategy ⇒360 Degrees ⇒Communications that make a difference.

To change thinking and behaviors or rev up public discussion about policy issues takes talent, time and an inspired mix of strategies.

Each project begins with research, to ensure that we understand the environment and have in-depth knowledge of our targeted population—who they are, how they think, act, and feel.

We take these insights, and use our deep experience in health, education and safety issues, to develop an integrated, strategic campaign plan. From community partners on the ground to digital tools in the cloud, we put together a 360 degree approach to reach our clients’ goals. Then, we implement it with energy and passion!

Our campaign development efforts include, but are not limited to:

• Research to identify audiences

• Formative research to understand audiences

• Message development and testing

• Materials development and testing

• Partner and ally engagement

• Website development

• Media relations strategies

We can help you build a program from the ground up, as we did with the National Diabetes Education Program.  We can take an established effort, like the National Bone Health Campaign, and rebrand it to Best Bones Forever!, which  won a PRSA Thoth award for best public service campaign.

How can we help you make a difference?