Strategic Planning and Research

Research ⇒Insight ⇒Strategy ⇒Communications that make a difference.

Powerful, effective communication comes from a foundation of sound strategy and careful research.

•  Situation analysis

•  Audience segmentation and analysis

• Comprehensive communication planning and strategy development

•  Concept, message, and materials testing

•  Content analysis

• Tracking studies

These are the tools we use to construct and manage effective communications that accomplish our clients’ objective, whether that objective is to design a report that policymakers actually read, persuade adults to prevent fires at home, or convince tween girls that getting more calcium, vitamin D, and exercise is fun, easy and popular.

Our team starts with a thorough understanding of how to change behavior, what makes for effective communications, and the latest in effective qualitative and quantitative research methods.  We then work collaboratively with clients to design robust research that will get the insights and measures we need with the time and resources we have.

The result is theory-based strategies and plans, evidence-based implementation, and timely, actionable measures of progress.  

How can we help you make a difference?