Hager Sharp Supports the Release of USFA's Install. Inspect. Protect. Smoke Alarm Campaign

With more than 3,000 people dying in home fires, in which the majority do not have working smoke alarms, the Install. Inspect. Protect. Campaign is encouraging everyone to install and maintain home smoke alarms and, if possible, sprinklers.

Hosted at Hager Sharp's office, the campaign's launch took place a few days before the end of Daylight Savings Time when people are more in tune with changing batteries in their smoke alarms. The morning of the launch included a 13-interview radio media tour featuring Kelvin J. Cochran, Administrator, U.S. Fire Administration and Bianca Sancic, a Fire and Life Safety Educator/Public Information Officer, who was saved from a home fire, because she had a working smoke alarm. In the afternoon, Administrator Cochran, Sancic, and other experts participated in a webinar with 50 members of the media, fire service, and partnering organizations.

During the Webinar, USFA introduced the new campaign Web site (www.usfa.dhs.gov/smokealarms) and the Campaign Toolkit. The Toolkit includes: English and Spanish educational materials; print, radio, and television PSAs; children’s materials; and a 4-minute video demonstration of how quickly a home fire spreads.

From inception to campaign launch, Hager Sharp helped develop messaging; revitalize creative elements for the print, radio, and TV PSAs; develop all content for the Campaign Toolkit, as well as content and architecture for the campaign Web site; develop tweets for the USFA’s Twitter page; oversee all partnership outreach and initiatives; as well as manage outreach to national and state media in over 100 markets.

Promotion of the campaign continues as the cold home fire season begins.