SERVICES & SOLUTIONS
Our strengths achieve results, building from client to client over time. Rooted in sound judgment and integrity, Hager Sharp's particular strengths are planning, implementing and evaluating campaigns, partnership development, strategic media relations and multicultural outreach.
Campaigns
Our clients' campaigns usually aim to improve peoples' lives by changing the way they think or act. We apply the full set of social marketing principles to campaign planning, research, message development, creation of materials, implementation and evaluation.
Partnership Development
Moving people with messages to change their behavior or thinking gets best results when the messages are carried by sources they know and trust. That's why Hager Sharp has honed the art of building mutually beneficial partnerships and coalitions for as long as we've been in business. Using a variety of approaches – from collaborative message development to train-the-trainer programs – our partnerships result in community-based programs, not community-placed efforts.
Media Relations
Getting our clients' messages out through strategic media relations is a Hager Sharp strength – one that we continually refine as new media and technologies emerge. Hager Sharp strategically integrates an array of tools into our clients' work, too: PSAs, video and audio news feeds, tele-news and video conferences, media tours and materials (news releases, advisories, op-eds and more). And our media experts do what technology cannot: proactive media outreach, news events, crisis counseling, media training and best-use of online media.
Multicultural Outreach
Multicultural outreach is a priority for most of our clients. Working with our growing network of multicultural partners, we have built the capacity to create and translate materials that resonate with different populations, and developed the experience necessary to help journalists adapt stories for diverse racial and ethnic audiences.. Two years in a row, we were honored to receive the Thoth Award for "best multicultural campaign" from the National Capital Chapter of the Public Relations Society of America - one for the National Cancer Institute, the other for the National Diabetes Education Program, a joint program of the National Institutes of Health and the Centers for Disease Control and Prevention.