MULTICULTURAL MEDIA RELATIONS
Media outreach to multicultural audiences takes a special expertise. One example: our working groups to develop PSAs in 15 different Asian and Pacific Islander languages. We conduct focus groups with American Indians and Alaska Natives. We research African American and Hispanic/Latino ownership and operation of newspapers, magazines, radio, television and dot-com properties. We create messages that respect and reflect different cultures, understanding our differences to make a difference with communications.
- Media planning to reach special populations via multicultural media
- Media targeting and list building
- Message and materials development
- Translation of materials
- Materials distribution
- Media cultivation and placements, including Spanish language outreach