PUBLIC AWARENESS CAMPAIGNS
Changing behaviors or revving up public discussion about policy issues takes talent, time and an inspired mix of services. Hard listening and creative ideas lead to partnerships and network building with sources the target audiences trust. We create media strategies differentiated for each audience segment to move the message as often as we can, through mediums both traditional and new.
- Developing the communications plan
- Research - focus groups, surveys, background research
- Message development
- Public service announcements - creative, production, distribution, promotion
- Brochures, posters, newsletters, how-to manuals, media and other materials
- Translation of materials
- Partnership development and coordination
- Events
- Media relations
- Evaluation